The start of September marks the end of our month-long test drive event – from the early days of #SmallCarWeek through to the grand scale of #7SeaterWeek – our forecourt has been what feels like an Olympic-scale arena for this first-of-a-kind showcase of motoring might! Now a time for reflection on proceedings, did Windsor Vehicle Leasing also strike gold? It’s a firm ‘YES’ as far as we’re concerned.
Firstly, we’re extremely grateful to all the manufacturers who have provided vehicles for the event – Audi, BMW, Fiat Chrysler, Ford, Honda, Hyundai, Kia, Lexus, Mahindra, Mazda, Mercedes-Benz, Mitsubishi, Peugeot Citroen, Renault, Vauxhall, Volkswagen and Volvo. The collaboration has been much appreciated and the key-for-key swaps worked seamlessly. It showed the strength of our relationships and the confidence all the manufacturers have in their brands. No-one is afraid to stand comparison with anyone else. There seemed to be a consensus that what we were doing was a great idea, with more than one manufacturer pointing out that they couldn’t understand why no-one had come up with this concept before.
We would also like to thank the customers, existing and potential, who made the effort to come along and do the test drives. Hopefully they found the unique opportunity to compare brands and technologies worthwhile. In some instances, it was enough for visitors to sit in the cars; get that feeling which no amount of online research can replace.
We’re aware that WVL may not necessarily see the direct benefits of this unique event, though it can only be a positive that we had so many visitors and enquiries. It was our intention to shake the tree during the traditionally quiet month of August and if the fruit fell elsewhere, then the industry was still the winner. It’s a bonus that we have quoted for and won business as a result.
The event was publicised through the local press and via social media across our Twitter, Facebook and LinkedIn accounts where each individual car’s arrival was posted online. If some of the puns which accompanied the postings were excruciating, please allow for wordplay fatigue by Week 4! Nevertheless, good old footfall played a key part in us getting as many bookings as we did. Our position on Clarence Road usually guarantees interest from passing customers and there’s nothing like a line of new, gleaming cars to catch people’s attention.
There’s no doubt, weeks three and four – the SUV and 7-seater weeks – provoked huge interest, as well as testing our forecourt organisation and parking skills. However, all four weeks, including small cars and family saloons, provided excellent opportunities, both for customers and the staff of WVL to familiarise themselves with the very latest models and technology, meaning Windsor Vehicle Leasing can continue to provide the most comprehensive and tailored customer experience.
There seemed to be a consensus that what we were doing was a great idea, with more than one manufacturer pointing out that they couldn’t understand why no-one had come up with this concept before.
It’s fair to say, the vehicles supplied showed that nowadays, there’s not really such a thing as a bad car. Probably the area of greatest change and progress is the on-board technology. Time in a vehicle is important. It would be easy to become a nervous wreck without exposure to and proficiency in the safety systems, including lane control, collision alerts and integrated braking systems. Even knowing how to start a car these days can be an adventure, though it’s always simple enough once you know! Interestingly, no-one seemed inclined to try the self-parking modes! Seems we still like control!
Of course the selection of vehicles not only gave many of our visitors the opportunity to have a fresh look at classic models, but also a first close-up look at relatively new technologies such as hybrids and electric cars.
For us at WVL, there was the bonus of a visit from a sporting icon. As you may have seen in our posts on the day, West Indian legend Gordon Greenidge, one of the finest opening batsmen of all time, took the opportunity to come by. Just for a while, the gleaming cars were outshone and talk of the off-drive replaced the test drive!
#BowledOver as Gordon Greenidge, the great West Indian opening batsman, came to #TestDrive @ WVL! Knocked us for 6! pic.twitter.com/sUO3zvZbK3
— WVL (@WindsorVehicles) August 12, 2016
It is our firm intention to repeat this event in the future. Of course, others may try to do so in the meantime… but we’ll always know we were first!
If you’ve spotted something in the line-ups above, or would like a quote on a particular vehicle, please get in touch. Our Configurator allows you to spec-up a vehicle to your exact requirements, though we’d be happy to offer advice and suggestions if you’re at all unsure. Either way, try our online Quote Form, email us at [email protected], LiveChat with one of our leasing experts using the tab at the bottom of the screen, or simply call us on 01753 851 561, and let’s talk leasing!
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